Online gambling: it’s easy to foresee a strong grip in advertising ethics for gambling.
There is a trick and it can be easily seen. With a sure amusement and the probability to earn money, the whole world value of gambling market has increased 50% in a year. Its growing is unremitting like the promises of Casinos. The only shield between the excessive promises of marketing and the true tricks, is a very few billionaire winning, so unlikely as possible.
Only a few Casinos and websites indicate in a clear and true way that gambling is the way to have a good time and nothing else but, on the contrary, gamblers need bearings. No many online casinos have the honesty to declare how much is the minimum amount for gambling. Please, do not trust in “bonus”, notwithstanding only a very few website (www.gamblersworld.info) write it as an ethically correct marketing is not really diffused, even if the huge dimension of gambling world needs urgently a lot of ethics and full explanations. Failing ethic rules, the consumers’ Authority will take, in a near future, the due measures.
At the moment, the financial interests of Governments in this kind of business permit unfaithful advertising as well in Countries where the state monopoly is still in force.
All what above, helps the fast expansion of gambling all over the world but, as happened for tobacco, the huge diffusion of gambling will compel the Authorities to protect the consumers.
All over the world the costs of gambling have increased more than 50% in a year: 20% concerns the online gambling.
In the offices of UK (stock exchange – business and technology consultancy) gambling online is an usual habit involving 30% of employees. That means the increase of gambling websites selling only the mere dream to be in a position to change life.
As per Juniper Research information, in 2011 the gambling market by mobile phones will reach the amount of 16 billions dollars. It is really an huge growth in considering that in past year the total amount was only about 1.5 billion dollars. The offers you can now find in gambling world are very different in order to reach all social standings. The gambling addiction and its treatment within the NHS by BMA (British Medical Association – www.bma.org.uk) informs that gambling at distance i.e. online, by mobile phones and interactive television, can easily pull down the instinctive defenses of consumer. Because 24H websites, without identity, only virtual money that you cannot see or touch, added to the usual offer of first free bets and huge favorable results… why not?
If it is true that only dictatorial Governments forbid gambling, we must consider that the “game” much more than “hazard” is absolutely incompatible with ethic and totalitarian States. On the contrary, the amusement of gambling has to be saved.
All consumers must have the opportunity to know in advance the real costs they will have. How much? You can rely only on a few serious websites stating a possible start with a few cent for a shot of slot machine, up to 50 dollars for 1 hour of bets (minimum amount) for poker or roulette.
By Anita Capa
Anita Capa editor of gamblers world portal focusing on information about online casinos, ipoker rooms and sport betting.